“The Mespil Group have the skills and expertise to make a GOOD business GREAT. We sought Mespil’s advice on our business strategy, branding & e-Commerce. After our initial consultation, they clearly understood what we were trying to achieve and built a growth strategy and developed our e-commerce website around it. We now have a professional website excellent branding and an international marketing strategy!

 

I cannot say enough good things about the team behind the Mespil Group and the work that they have recently carried out for our company. Their level of professionalism and attention to detail are second to none.”
Emmet Coyne, MD Irish Mystical Glow

Image_Web - Irish Mystical
Irish Mystical Glow_Background

Background

Mystical Glow was founded in August 2014 by Emmet and Emma who wanted to share their beautiful creations with the world. Each piece of their unique glowing jewelry is lovingly hand-crafted in the heart of the west of Ireland. The client wanted to take their business to the next level and so approached Mespil to help drive the branding and online strategy, to reposition Irish Mystical Glow in the market.

Approach

Mespil approaches each project holistically which means we look at all aspects of the business, from name, to logo and brand identity, online presence: website, social media and online marketing. After consulting with the client, the Mespil team built an online ecommerce responsive website with different store views and different currencies, email marketing campaigns development and new logo design.

Irish Mystical Glow_Approach (1)
Irish Mystical Glow_Results

Results

  • Responsive, multi-store ecommerce website design and development
  • Ability to set up promotions and coupon codes
  • Ability to add multiple product types with different shipping costs and currencies
  • Integrated PayPal payment gateway
  • Email auto-responders set up and designed
  • Branding and logo redesign and enhancement
  • Social media covers designed
  • Google submission and search engine optimisation (optimised for retail location)
  • Google Analytics integration to monitor website traffic and behaviour
  • Client training delivered (website campaign creation and design, mailchimp, creative design)
  • Business cards designed

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