Image_Sales - Ipharm

“Mespil team provide a fantastic service, and are extremely customer aware. They have superb expertise in web strategy, development & online marketing. They provide sound advice and are at all times eager to please.

 

What impresses me most is their responsiveness. All issues, irrespective of their size, are addressed immediately and thoroughly.
A pleasure to work with.”
Seamus Ruane, iPharm.ie

Ipharm.ie | Merlin Pharmacy Website Makeover

iPharm.ie e-Commerce web re-development and re-design

Background

Merlin Pharmacy was established in 2002 and is happily serving the community of Doughiska, Galway ever since. Their goal is simple: to offer their customers knowledgeable professional service and advice, whether in person, online or on the phone, together with top quality products at great value. With this goal in mind, Merlin Pharmacy opened their first website iPharm.ie. As years went by, the team felt they needed a modern look and a more user-friendly website.

Merlin Case_Background
Merlin Case-01

Approach

Decided to refresh their online brand and create a more engaging website presence, Seamus, the owner of Merlin Pharmacy met with one of our MESPIL consultants to discuss online marketing strategies for iPharm’s website redesign project. They came to the conclusion it was best to redesign iPharm.ie and make it a responsive, google friendly website using e-commerce best practices.

Results

  • New responsive e-commerce website developed with emphasis on visuals and user friendliness
  • Ability to sell multiple products with different shipping options
  • Ability to set up promotions and coupon codes
  • Integrated PayPal payment gateway
  • Email auto-responders set up
  • Inventory management set up
  • Vimeo video integration
  • Compliance pages developed
  • Branding and logo enhancement
  • Social media graphic integration
  • Security integration
  • Blog created
  • Social media creation and optimisation
  • Newsletter set up and design
  • Google submission and search engine optimisation (optimised for retail location)
  • Google Analytics integration to monitor website traffic and behaviour
  • Admin training – comprehensive admin live training as well as video and manual training
Merlin Case_Results

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