“ButterflyCup engaged Mespil Group to formulate an integrated marketing programme that repositioned our brand identity and implemented it across various media including website, animation video, social media, exhibition stand design, brochures, etc. The project required delivery within a very demanding time schedule. The Mespil team is a pleasure to work with and adopted a ‘can do’ and ‘problem solver’ approach at all times.


Upon completion of the project we engaged Mespil to support the continued evolution and development of our marketing and social media programmes.”
Tommy McLoughlin, CEO, ButterflyCup

Image_marketing - Butterflycup

ButterflyCup Rebranding and Website Makeover

Marketing & Sales Strategy, Branding, Website Redesign & Development

ButterflyCup case-04


ButterflyCup is a revolutionary disposable drinks cup that does not require a separate plastic lid. With international patents and patent applications at various stages in the registration process, including patents already granted in several countries in all five continents, ButterflyCup presents a great potential for growth. ButterflyCup’s CEO, however recognises that the brand is not represented as well as it can be.


ButterflyCup approached MESPIL with the intention of remarketing ButterflyCup’s presence both online and offline. The team at Mespil started by first consulting with the ButterflyCup team on what their USPs were, their competitive advantages and customer benefits. Once the sales and marketing strategies were laid out and agreed on, we started developing the website. The new website includes a custom design and animated video that explains in a quirky and fun way how ButterflyCup works. It was clear as the website design was much more modern that a new logo with a different colour combination was also needed. Following the re-design of the logo, other graphics and marketing promotion designs were also created as well as social media covers. For the Lunch! Food Show in London, our graphic team created the following:

  • Flyers
  • Business cards
  • Exhibition stand design
  • Brochure
  • Powerpoint presentation
  • Promotional video animation
ButterflyCup case_Approach
ButterflyCup case_Results image


With the help of the Mespil team, ButterflyCup website was successfully launched and their stand in London was filled with interested buyers. The comprehensive marketing strategy and strong design guidelines ensured their brand was consistent across all media platforms.

  • New responsive and user-friendly website
  • Email auto-responders set up
  • Video design and animation
  • Compliance pages developed
  • Branding and logo design
  • Social media graphics
  • Security plugin integration
  • Social media creation and optimisation
  • Google submission and search engine optimisation
  • Google Analytics integration to monitor website traffic and behaviour
  • Google Webmaster integration to monitor website health

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